An agent's income and success are primarily determined by what factor?

The success and income of a real estate agent are primarily influenced by the number of people contacted consistently. This reflects the principle that real estate is largely a relationship-driven business. By engaging with a wide network of potential clients, an agent increases their chances of securing listings and closing sales. Regular interaction with prospects helps agents build trust, develop connections, and enhance their reputation in the community.

Effective communication and follow-up with clients and prospects generate leads and referrals, which are crucial for sustained success in real estate. The more people an agent reaches out to and maintains relationships with, the greater the likelihood of converting these contacts into clients. This approach underscores the importance of networking and proactive outreach in the real estate industry, where personal connections can lead to significant business opportunities.