Article 11 of the Code of Ethics emphasizes which standard for the REALTOR®?

Article 11 of the Code of Ethics is centered around the standard of competence for REALTORS®. It underscores the importance of maintaining high levels of professionalism and skill in all real estate practices. This emphasizes that REALTORS® should only provide services in areas where they are knowledgeable and qualified, which actively protects the interests of clients and the integrity of the real estate profession.

This standard mandates that REALTORS® engage in ongoing education and training to remain proficient in evolving market conditions and real estate trends, ensuring that they are constantly enhancing their expertise. The commitment to competence not only serves to protect clients but also elevates the status of the profession as a whole, fostering trust and industry credibility.

Other considerations such as transparency, accountability, and profitability are important in real estate practices but are not the primary focal points of Article 11. Competence is foundational to the ethical service REALTORS® provide, as it directly impacts both client satisfaction and the overall reliability of the real estate market.