Article 12 of the Code of Ethics is focused on which aspect?

The correct answer focuses on "Truth in advertising," which is a crucial component of ethical practice within real estate. Article 12 of the Code of Ethics emphasizes the importance of presenting information accurately and honestly in advertising and other public representations. This includes avoiding misleading statements, ensuring that the information provided is truthful, and not making exaggerated claims about properties.

By adhering to this principle, real estate professionals help to maintain a level of transparency and trust with consumers, which is vital in fostering good client relationships and upholding the integrity of the profession. This ethical standard supports the idea that all marketing materials, promotional content, and communications must reflect the true nature of the services, properties, and expertise being offered, ultimately benefiting both clients and the industry at large.