During an open house, what should be a priority?

Focusing on verifying an accurate list price during an open house is essential for several reasons. An accurate list price can significantly influence the perception of the property among potential buyers. If the price is set appropriately, it attracts more serious buyers who are willing to consider making an offer. Conversely, if the price is too high or inaccurately represented, it might deter interest and could lead to the property sitting on the market longer than necessary.

Additionally, having an accurate list price allows for better alignment with current market conditions. Buyers today are well-informed thanks to extensive online resources. If they perceive that a home is overpriced based on comparable listings in the area, they may choose to overlook it entirely, even if they would have been interested at a more realistic price point.

While attracting visitors, having sellers present, and maintaining confidentiality about pricing are valid considerations in the context of an open house, ensuring that the list price is accurate fundamentally underpins the event's potential success. Without a competitive price, other efforts might not yield the desired result of a sale.