If you do not have a listing specialist or buyer specialist, what should you do in your model?

In the context of real estate practices, maintaining a model that includes placeholder roles for specialists, even if they are not currently filled, can provide significant strategic advantages. By keeping listing and buyer specialists as placeholders with value, you ensure that your business model acknowledges their importance in the overall transaction process, which can guide future decisions about hiring or developing these roles.

This approach enables you to understand the potential income and workload associated with these positions. It also serves as a reminder to assess market needs and to consider filling these roles when the opportunity arises. Placeholder roles help in maintaining a balanced perspective on the operations of the real estate business, ensuring that all necessary functions are represented, even if they are not immediately active. In this way, you can plan for growth and adapt to changes in the market effectively.