If you frequently shift your focus between generating leads and servicing leads, what is likely to occur?

When frequently shifting focus between generating leads and servicing leads, it can lead to an up and down cycle in terms of productivity and cash flow. This is because dividing attention between two distinct and critical tasks can result in neglecting either aspect at various times. When more time is spent on generating new leads, the service to existing leads may decline, leading to a drop in sales and revenue. Conversely, if too much time is spent on servicing leads, the opportunities for new business may decrease, leading to a future drop in cash flow as well.

This cyclical nature arises because successful real estate practice often requires a consistent approach to both lead generation and lead servicing. Balancing these effectively typically results in more stable and predictable income. However, when focus shifts back and forth, it can lead to instability in cash flow, with periods of higher income from new leads followed by slower periods when existing leads are being serviced. This creates a fluctuating financial situation rather than a consistent revenue stream.