In a creativity-based business, what can you do that is different from a model-based business?

In a creativity-based business, having the flexibility to start over completely is a significant advantage. Unlike model-based businesses, which often rely on established frameworks and strategies, creativity-based ventures thrive on innovation and adaptability. Starting over allows these businesses to rethink their approach, explore new ideas, and pivot in response to changing market conditions or customer needs. This capability fosters an environment where experimentation and unique solutions can flourish, a hallmark of creativity-driven enterprises.

This approach contrasts with the other choices. Maintaining the same strategy might limit innovation, as creativity requires fresh perspectives and new methods. Focusing solely on profits can stifle creativity since the drive for profit may overshadow the exploratory and experimental nature that defines these businesses. Lastly, while expanding lead generation can be beneficial, in a creativity-focused context, the strength lies in the ability to adapt and evolve, which is best served by the option of starting anew. Therefore, the emphasis on starting over aligns with the dynamic and transformative nature of creativity-based businesses.