In real estate, creativity should be applied when?

In the context of real estate, applying creativity after establishing solid foundations is crucial because it allows agents to leverage a stable understanding of the market and their own business to innovate and differentiate themselves. Having solid foundations means that the agent has a thorough grasp of the industry, including laws, regulations, market conditions, and best practices. This information serves as a base from which creativity can be effectively utilized to solve problems, present properties uniquely, or develop marketing strategies.

When creativity stems from a solid foundation, it is more likely to be strategic and effective, rather than random or unfocused. This approach facilitates innovation that is not only imaginative but also practical and aligned with the realities of the market, which can ultimately lead to successful transactions and satisfied clients.