The focus of Article 1 is primarily on:

The focus of Article 1 centers on promoting honesty and integrity in real estate transactions. This foundational principle is crucial in ensuring that all parties involved—buyers, sellers, and other stakeholders—can trust the information being presented. Adhering to ethical standards fosters a positive reputation for real estate professionals and the industry as a whole, ultimately benefiting consumers and the market.

Honesty and integrity are not only vital for maintaining trust between agents and clients but also for upholding the credibility of the real estate profession. When agents commit to ethical practices, they help prevent fraud and misrepresentation, which can lead to disputes, legal issues, and financial loss for clients. By focusing on these values, Article 1 ensures that real estate transactions are conducted fairly and transparently.

Other options, while important aspects of real estate practice, do not encapsulate the primary focus of Article 1. Property value assessment, marketing strategies, and financial disclosures are all relevant topics within the field, but they are not the central theme of this article. The emphasis on ethical standards is what distinguishes the core teachings of Article 1 in the context of real estate practice.