What action must REALTORS® take in relation to advertising their properties?

The requirement for REALTORS® to disclose their ownership interest in advertised properties is rooted in the principles of transparency and honesty in real estate practices. This obligation ensures that potential buyers or clients are aware of any personal stakes the REALTOR® may have in the property, which could influence their recommendations or the perceived objectivity of their guidance. When REALTORS® disclose their ownership interest, it helps to build trust and integrity in their professional relationships.

This practice is also in line with legal and ethical standards set forth by organizations such as the National Association of REALTORS® and relevant state regulations, including those in Georgia. By being transparent about their interests, REALTORS® uphold a high ethical standard, which is essential in maintaining consumer confidence in real estate transactions.

The other options involve practices that may not align as directly with legal requirements or could involve subjective interpretations, which is why they do not fulfill the main obligation of REALTORS® to disclose ownership interest in real estate advertising.