What crucial information should a licensee's website include?

Including the official firm name and location on a licensee's website is essential for establishing credibility and professionalism. This information ensures that clients can easily identify the brokerage under which the licensee operates, which is a requirement established by real estate regulations. Providing the firm’s name and location also allows potential clients to verify the legitimacy of the business and understand the geographic area they serve. This transparency supports trust and helps clients feel more secure in their decision to engage with the licensee for their real estate needs.

While personal hobbies, client testimonials, and market trends can enhance a website and provide additional value, they do not fulfill the fundamental requirement of legality and professionalism that is met by including the firm's name and location.