What is the core human trait emphasized in the NAR® Code of Ethics?

The core human trait emphasized in the NAR® Code of Ethics is fairness. This trait is foundational in promoting equitable treatment and ensuring that all individuals receive the same level of service, respect, and opportunity within the real estate profession. Fairness is essential for building trust with clients and colleagues, as it emphasizes non-discrimination and the obligation of real estate professionals to treat everyone with impartiality.

In the context of real estate practice, fairness relates to how agents interact with clients, other agents, and the community. It fosters an environment where clients feel valued and respected, thus enhancing the reputation of the profession. By focusing on fairness, the NAR® Code encourages agents to uphold the highest ethical standards, which are critical for maintaining the integrity of the industry as a whole.

Understanding this emphasis on fairness can help real estate professionals navigate complex transactions and relationships, ensuring that they act ethically and justly in all their dealings.