What is the primary purpose of sending "swag" to clients?

The primary purpose of sending "swag" to clients is to maintain communication. Promotional items or branded merchandise serve as tangible reminders of a business or agent, leaving a lasting impression on the recipient. By providing swag, agents can express appreciation, reinforce relationships, and encourage ongoing engagement. This strategy builds goodwill and keeps the agent top of mind for current and potential clients.

While it might seem that swag could also contribute to other aspects like marketing insights or office relations, its core function primarily revolves around client interaction and relationship maintenance. Reducing expenses is not relevant in this context, as the focus is on strengthening client connections rather than saving costs.