What percentage of home buyers who use the Internet for their search also purchase their home through an agent?

The percentage of home buyers who start their search online and ultimately purchase their home through a real estate agent is significant, reflecting the ongoing role of agents in the transaction process even in a digital era. The choice of 78% highlights the strong correlation between online home searches and the utilization of professional services provided by real estate agents. This demonstrates that while technology has made it easier for buyers to access listings and gather information, many still rely on agents for their expertise, negotiation skills, and assistance in navigating the complexities of real estate transactions.

Many buyers may conduct preliminary research online, but when it comes to making significant decisions like purchasing a home, they often seek the guidance of a qualified agent to ensure that they are making informed choices. This combination of online resources and professional assistance underscores the importance of both digital tools and human expertise in the real estate market. The other options present higher percentages, which may not accurately reflect the balance between online searches and agent involvement, indicating the continued need for professional representation in real estate transactions.