What should agents do periodically to maintain client relationships after transactions?

Following up personally with clients after transactions is vital for nurturing and maintaining client relationships. This personalized interaction demonstrates genuine care and commitment to your clients beyond the closing of a sale. A personal follow-up can take the form of a phone call, handwritten note, or tailored email, where agents can express appreciation for the client's business, check in on their satisfaction with the property, and offer further assistance if needed.

This approach helps to foster a sense of trust and ensures that clients feel valued. It increases the likelihood that they will turn to you for future real estate needs and refer you to others. Personal interactions often leave a lasting impression, reinforcing the relationship and keeping you top-of-mind when they or someone they know is considering buying or selling property.

While sending holiday gifts, requesting online reviews, and inviting clients to networking events can also contribute to maintaining relationships, the strong impact of personal follow-ups makes them particularly effective in establishing long-term loyalty and rapport.