Which article emphasizes the importance of highest and best use of land in the context of ethics?

The Preamble of the Code of Ethics highlights the fundamental principles and ethical standards that guide real estate professionals. It emphasizes the importance of the highest and best use of land as part of ethical practice in real estate. This concept insists that when making decisions regarding land use and property development, real estate professionals should consider the most advantageous economic use, which ultimately serves the public good while fostering sustainable practices.

By incorporating the idea of highest and best use within its principles, the Preamble encourages real estate agents to think critically about the social implications of their work, ensuring they act in a manner that benefits the community and upholds overall ethical standards. This focus helps reinforce the responsibility of agents to not only pursue profitable transactions but to also engage in practices that promote fairness, integrity, and a respect for the environment.