Which communication approach can help in understanding a client better?

Active listening is an essential communication approach because it involves fully concentrating on what the client is saying, understanding their message, and responding thoughtfully. This technique helps the real estate professional pick up on verbal cues as well as nonverbal signals, which can provide deeper insight into the client's needs, preferences, and emotions.

By engaging in active listening, the agent not only demonstrates that they value the client's input, but they also create an open dialogue, encouraging the client to express themselves more freely. This two-way communication fosters trust and rapport, making it easier to address any concerns or questions the client may have and ultimately leading to a more effective and satisfying real estate experience.

In contrast, ignoring nonverbal cues, speaking over the client, or limiting feedback would hinder effective communication and understanding. These approaches could lead to misunderstandings or a lack of connection, preventing the agent from accurately grasping the client's perspective and specific requirements in the real estate process.