Which of these is NOT a goal of your lead generation program?

The statement that "more money" is not a goal of your lead generation program is grounded in the understanding that lead generation primarily focuses on acquiring new clients and building relationships rather than immediate financial gain. The core objectives of a lead generation program are directed toward attracting potential clients, creating a sustainable pipeline of prospects, and nurturing existing relationships.

New business, repeat business, and referral business are integral to a successful lead generation strategy. New business refers to acquiring new clients, while repeat business emphasizes fostering ongoing relationships with past clients to encourage future transactions. Referral business focuses on generating new leads through satisfied clients recommending services to others.

While making money is certainly a desired outcome of successful real estate activities, it is a result of effectively achieving these lead generation goals rather than being a direct goal of the lead generation program itself. Thus, the focus on building a robust client base is distinct from the financial aspect that follows.